AI Chip Costs Push Prices Higher

Apple and Microsoft are raising device prices as memory and storage chip costs climb, with AI data centers tightening supply.

1. Frame 1A supply-chain cutaway shows Apple and Microsoft raise device prices as memory-chip costs hit MacBooks, iPads, and Xbox consoles.
2. Frame 2A component ledger tags some MacBooks and iPads with Apple increases up to $300.
3. Frame 3A capacity gate marks Xbox prices Aug. 1 after storage and memory costs rose more than 2.5x.
4. Frame 4A server-rack flow shows limited chip capacity moving toward AI data centers instead of consumer devices.
5. Frame 5A buyer price board turns the 512GB Xbox Series S about $100 higher, near $500.
6. Frame 6A watch meter tracks Microsoft's fall 2027 warning that memory prices could double again.